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Founded by John Cadbury in 1824, Cadbury is a global leader in chocolate and confectionery. Starting with a factory in Birmingham, it launched its first chocolate bar in 1849. Now owned by Mondelez International, Cadbury is the world's second-largest confectionery brand. Cadbury entered India in 1948, and now has six manufacturing plants across the country. Popular products include Dairy Milk, 5-Star, and Bournvita. Cadbury continues to bring joy to millions with its delightful treats.
John Cadbury started selling coffee, tea, and chocolate drinks in Birmingham, England in 1824. By 1831 he ventured into the production of different types of chocolate and cocoa drinks in his factory in Bridge Street. John Cadbury partnered his brother Benjamin and founded the company in 1847 named it Cadbury Brothers. Cadbury launched its first chocolate bar in the year 1849. Over the centuries Cadbury merged with many companies and changed ownership a few times. Cadbury Enterprise PVT is now owned by Kraft Foods since 2010, a subsidiary of an American company (Mondelez International). The companies headquarter is based in Uxbridge, London, England. Now it has become the second-largest confectionery brand in the world.
Cadbury started its operations in India in the year 1948, initially, the chocolates were imported to India. Gradually, the company built many manufacturing factories in India, now the company has six manufacturing factories in India. The company’s corporate head office is located in Mumbai and its sales offices are in New Delhi, Kolkata, Chennai, and Mumbai. The company changed its name to Mondelez India Food Limited in 2017 in India.
Cadbury products are sold in the Indian market in five different categories – Chocolate, Biscuits, Beverages, Candy, and Gum, Some very well-known Cadbury product in India are Dairy Milk, Dairy Milk Silk, 5-Star, Temptations, Eclairs, Tang, Oreo, and Bournvita. Cadbury has reached almost every nuke and corner of the country, and if it is not available somewhere, one can always go to online grocery shopping store Basketor and order it online. One can also check and compare Cadbury product prices from other brands.
cadbury advertisements are among the best in the advertising world. It ran a mesmerizing advertising campaign in India with a phrase - The real taste of life “Asli Swaad Zindagi Ka” and really, it is the taste of life.
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